connectING two eras
THE ORANGE CRUSH ERA
Although the Broncos never won a title in their iconic "Orange Crush" uniforms, the color scheme and logo remain immensely popular with fans. Simple, bright, and classic, this identity has seen a huge resurgence in popularity over the past decade. This look represents the John Elway era to most Broncos fans.
THE Super Bowl ERA
More contemporary, aggressive looking uniforms revamped in 1997 have become synonymous with Super Bowl titles, but the dark colors and tapered side panels are starting to show their age. Keeping the modern logo but combining it with the stronger, simpler elements of the previous uniforms, this concept utilizes the best aesthetic elements of both eras.
All uniform concepts are shown applied onto the NIKE VAPOR UNTOUCHABLE PERFORMANCE SYSTEM, worn by players at the 2016 Pro Bowl. The mockups above are digital composites using Nike's photography for Illustrative purposes.
Classic aesthetics applied to a modern template. Thick stripes on the shoulders and pants, and no more tapered panels. Number font remains the same as the current identity system.
As clean and simple as can be. Brighter blue numbers create a strong contrast with the brilliant white jersey. White jersey with white pants, always.
Nike's Color Rush system was first worn by select teams in the 2015 season. In 2016, every team will play in Color Rush uniforms at least once, a new opportunity for the Broncos to own their classic orange.
The current dark, reddish orange becomes a bit more yellow, but stays bright and saturated on the jersey.
Mile High Blue
A vibrant, energetic blue that splits the difference between the retro sky blue, and the dark blue being used currently.
Combines elements from the former and current design. The current logo remains, but the stripe returns to a simple white and orange combo. The base color is a bold, royal blue in a gloss finish, not as light a blue as the old helmet, not as dark as the current one. The mockup shown above is applied to the VICIS ZERO1 helmet, the new standard in protection that will see action in the 2016 NFL season.
Secondary logo UPDATE
Given the popularity of the "D" logo, it should be revised slightly and used as a secondary or accent mark. Here, I've cleaned up a few elements such as the horse's eye, front shoulder, and hooves. It isn't radically different than the original, but gets rid of some unnecessary, messy lines.
The secondary "D" logo becomes an accent pattern. Printed with a subtle, reflective finish, this feature would be almost invisible at a glance. Catching sun or stadium light would reveal the pattern, creating subtle texture with a nod to Denver's past.
The interior of each jersey number is another ideal space for the secondary logo pattern. Once again, this should be as subtle as possible, it's exaggerated slightly in the mockup above for clarity.
Pattern and Texture
Nike's proprietary fabrics and textiles emphasize subtle texture and pattern more than ever before. The simple, bright orange and brilliant whites of this concept perfectly lend themselves to these types of detail. The examples shown above are just a few textures and patterns based on this year's Pro Bowl designs. The future of uniform design is all about subtlety and simplicity.